PARIS. Ngakhale kuti anthu ankaopa kuti zinthu zingasinthe pa moyo wawo, anthu ambiri ankayembekezera kuti zinthu zisinthe pa pulogalamu ya Silmo.
Purezidenti wa Silmo, Amelie Morel, adati chiwerengero cha owonetsa ndi omwe adapezekapo - alendo 27,000 - chinali chofanana ndi chiwerengero cha anthu omwe analipo kale omwe analipo kale. Popeza 50% ya anthu omwe analipo anali ochokera kunja kwa France, alendo ambiri ochokera ku America ndi Middle East, omwe sanalipo pa chiwonetserochi mliriwu usanayambe, abwerera mochuluka.
"Zinali zodabwitsa kwambiri," adatero Morel. "Izi ndi umboni wakuti makampani athu akufunikirabe ziwonetsero ndipo ndi nthawi yofunika kwambiri kwa makampani onse."
"Tili okondwa kwambiri kubwerera ku Silmo ndi anthu ambiri," anatero Antonio Jove, mkulu wa Marcolin EMEA. "Kope la chaka chatha lidakhudzidwabe ndi zoletsa za COVID-19 ndipo ndizosangalatsa kuona anthu tsopano ... potsiriza akubwerera ku 'zozolowezi' zawo ... Misonkhano yamoyo ndi yofunika kwambiri mumakampani athu."
Makampani opanga magetsi adachita bwino kwambiri mu theka loyamba la chaka, pomwe owonetsa zinthu adachepetsa mantha a kuchepa kwachuma. Christelle Barranger, Purezidenti wa EssilorLuxottica EMEA Wholesale, adati: "Ndikuganiza kuti nkhaniyi idzakhala pakati pa zokambirana, koma mwina Silmo si malo okambirana chifukwa panthawiyo inali yosangalatsa kwambiri." Kwa iwo, zisankho zidapangidwa mosamala kwambiri, [koma] panalinso chidaliro choti tidzanyalanyaza."
Moritz Krüger, yemwe anayambitsa kampani komanso CEO wa kampani yopanga zinthu zapamwamba ku Germany ya Mykita, anati: “Ogulitsa athu anali ndi chilimwe chabwino kwambiri ndipo tinamva kuti makasitomala padziko lonse lapansi akukhutira kwambiri ndi malonda athu. Mkhalidwe wake ndi wabwino kwambiri, kotero tikhoza kugulitsanso.”
"Chaka chino ku Ulaya kunali kofanana ndi chaka chatha ku North America, kotero panali kubwereranso kwakukulu," adatero Angelo Trocchia, mkulu wa gulu la Safilo, yemwe adabwerera atachoka pa chiwonetserochi chaka chatha. "Ku Europe, tikuchita bwino, koma ku North America chilichonse chili bwino, chifukwa chaka chatha adakwera kwambiri. Dziko lonse lapansi lili bwino."
Iye anapitiriza kuti: “Ngati ndiyang'ana patsogolo, ndidzakhala wosamala kwambiri … Kukwera kwa mitengo kwayamba kuchitika, ndipo ndikuganiza kuti kumapeto kwa chaka tidzaona momwe ogula ayambira kuchitapo kanthu.”
Owona zinthu akuti makampani opanga zinthu m'maso ali ndi mwayi waukulu m'magulu apamwamba komanso oyamba kumene. "Zapamwamba zikuonekeratu kuti zikuyenda bwino, ndipo pamene ndalama zothandizira [zachipatala] zikuchepa, zopereka za oyamba kumene zikukulirakuliranso mwachangu kwakanthawi," adatero Barranger.
Pakadali pano, kusamvana kwa zinthu zogulira zinthu kukupitirirabe ndipo akuyembekezeka kukhudza mitengo mtsogolo. "Kukwera kwa mitengo kukukwera m'madera ena padziko lapansi, kotero tikufufuza momwe izi zidzakhudzire komanso momwe tingachepetsere," adatero Barranger. "Tikuchita zonse zomwe tingathe kuti tichepetse kukwera kwa mitengo, ndipo tikusamala kwambiri momwe tingakhudzire mitengo."
“Ndikudziwa kuti ambiri mwa omwe akupikisana nawo akweza mitengo yawo,” anatero Krueger. “Sitikweza mitengo, chaka chino ayi. Tidzayenera kuona chilichonse chomwe chidzachitike kumeneko.”
Kuyambitsidwa kwa ukadaulo woyambira pansi ndi pansi unali mutu waukulu wa chiwonetsero cha masiku anayi, chomwe chinatha pa Seputembala 26, ndipo chinakhala mutu wa malo atsopano a digito. "Tikufuna kukhala njira yothandizira makampani opanga magalasi kupanga kusintha kwawo kwa digito," akutero Sebastian Brusse, CEO komanso director waluso ku Jaw Studio Lyon, yemwe akuthandiza kupanga chigawo chatsopanochi.
EssilorLuxottica - kampani yokhayo yodzionetsera maso yomwe idagwiritsa ntchito magalasi anzeru pomwe idagwirizana ndi Meta pa Ray-Ban Stories - yawulula zatsopano zake zaposachedwa, mzere wa magalasi opangidwa makamaka kuti azisewera masewera motsatira chilolezo cha Oakley. Mafelemuwo adapangidwa kuti azivala ndi mahedifoni ndipo ali ndi manja osinthasintha, pomwe magalasi amagwiritsidwa ntchito kukonza kusiyana kwa pazenera, kuphatikiza pa zowonetsera za OLED, ndikusefa kuwala kwabuluu.
"Mukaganizira za magalasi anzeru, anthu amati ndi njira yolowera ku zinthu zamtsogolo, koma ayamba kale kugwiritsidwa ntchito m'magalasi monga masewera apakanema," adatero Barranger. "Zimenezo zimandipangitsa kukhala ndi chidwi ndi magalasi anzeru: mawa adzalumikizidwa ku dziko la digito."
Kampani ya ku Sweden ya Skugga ikuwonetsa zomwe ikunena kuti zikusintha ukadaulo wa magalasi anzeru chifukwa ma module ake amatha kuphatikizidwa mu mtundu uliwonse wa mafelemu. Alf Ericsson, Chief Product Officer, anafotokoza kuti cholinga chathu “si kupanga ukadaulo wogwirizana ndi chipangizo chomwe anthu sangagwiritse ntchito.” “M'zaka ziwiri zapitazi, taona kusintha kwakukulu pakufunitsitsa kulandira [opanga magalasi a maso omwe adazindikira kuti] apo ayi makampani akuluakulu aukadaulo akadalamulira makampani opanga magalasi a maso momwe amalamulira makampani opanga mawotchi.”
Pambuyo pa zaka zisanu ndi ziwiri za chitukuko, ukadaulo wokonzeka kupanga umatha kuyeza mayendedwe ndi zinthu zachilengedwe, ndi maubwino osiyanasiyana omwe angakhalepo, kuyambira kuyerekeza momwe wogwiritsa ntchito akukumana ndi kuipitsidwa ndi kuwala mpaka kupereka chidziwitso cha kaimidwe ndi masewera, komanso chilengedwe chotseguka kwa opanga mapulogalamu. Kampaniyo idalandira mphoto yotchuka ya Silmo d'Or mu gulu la Technology Innovation/Connected Products.
Owona zinthu akunena kuti makampani opanga magalasi akhala akuchedwa kulowa muukadaulo, makamaka chifukwa chakuti makampani ambiri akulamulidwabe ndi akatswiri odziyimira pawokha. "Magalasi nthawi zambiri amakhala mabizinesi a mabanja ndipo amatha kukana ukadaulo," adatero Cody Cho, wachiwiri kwa purezidenti wa malonda padziko lonse ku Dita. "Ponena za ukadaulo, magalasi ali kumbuyo kwa zaka zitatu kapena zinayi."
Wobadwira ku Silicon Valley, Cho wakhala akupanga deta kukhala gawo la dziko la Dita kwa zaka zambiri. "Timagwiritsa ntchito ukadaulo wambiri poneneratu," adatero.
Mwachitsanzo, osewera ena olemera m'maso adawonetsedwa pa chiwonetsero cha alendo okha kuti awonetse luso lawo ngati zida zosavuta kuyitanitsa ndikukonza kayendetsedwe ka zinthu, zomwe zidaperekedwa ndi Microsoft Director of Product Marketing Otman Chiheb.
Patatha zaka zingapo, mapangidwe akuluakulu opanda ma bezel monga Dita's Embra — chitsanzo choyamba chopanda ma bezel chomwe chinkapangidwira akazi okha m'zaka 20 — chinali chochititsa chidwi, malinga ndi wopanga Louis Lee, koma patatha zaka zingapo kuchokera pamene mitundu yolumikizidwa inali yotchuka mu 2010, kampaniyo inasinthanso kugwiritsa ntchito mafelemu a acetate.
Kampaniyi ikugwiritsa ntchito bwino zinthu zake zapamwamba zomwe zimafunika ndipo ikukulitsa masitolo ake omwe sali pa intaneti m'misewu yogulira zinthu zapamwamba, anatero Cho, ndipo posachedwapa atsegula masitolo awo pa Rodeo Drive ku Beverly Hills ndi Brompton Road ku London. Cho anati kampaniyo ikufuna kutsegula masitolo ena asanu ndi awiri kapena asanu ndi atatu m'zaka zingapo zikubwerazi, poganizira mizinda monga Miami, Las Vegas, Mykonos, Shanghai, Dubai ndi Singapore.
Kukonzanso mitundu yachikhalidwe ndi chizindikiro cha mitundu yambiri ya Marcolin monga Pucci ndi Zegna yopangidwa ndi ma logo awo atsopano.
Kawirikawiri, opanga zovala za m'maso awona kufunika kwakukulu kwa mafelemu okhuthala, ooneka ngati sikweya, zinthu zokongola, komanso kusintha kuchoka ku zakuda kupita ku bulauni, komwe kwatha m'zaka zaposachedwa.
Kusintha kwa malo a akatswiri ena n'koonekeratu. Shafiro, yomwe yavutika m'zaka zaposachedwa chifukwa cha kutaya malayisensi angapo opindulitsa kuphatikizapo Dior, Gucci ndi Fendi, ikukonzanso zinthu zake. Gululi likufuna kuwonjezera kupezeka kwake m'malo ogulitsira zovala za akazi ndi, mwachitsanzo, Carolina Herrera, yemwe adasaina naye chaka chatha, komanso makampani ena a moyo monga Boss ndi Isabel Marant, komanso kudzera m'makampani ake a Polaroid ndi Carrera. . "Tikuphimba zinthu zambiri pakali pano," adatero Trocchia, "Pakadali pano tikuchita bwino, malayisensi atsopano akuyenda bwino, malayisensi akale akuyenda bwino, makampani athu akuyenda bwino…."
Makampani ena akuluakulu apita patsogolo pa kukhazikika kwa zinthu. Safilo adawonetsa mafelemu ndi magalasi opangidwa kuchokera ku zinthu zobwezerezedwanso ndi mankhwala ku Eastman Renew, pomwe Mykita adasinthira ku zinthuzo m'mafelemu ake onse a acetate ndipo akuti ndiye woyamba kuchita izi pa mzere wake wonse. Makampaniwa ndi pafupifupi theka la ndalama zawo, koma sanakweze mitengo.
Mwana wamkazi wa Jamie Foxx akuti "sanatuluke m'chipatala kwa milungu ingapo" ndipo "adasewera mpira wa pickleball dzulo."
Ogula odziwa bwino ntchito akusiya mafuta awo odzola nkhope okwana $90 m'malo mwa mafuta odzola nkhope okwana $6 ochokera ku kampani yovomerezeka ndi Jane Fonda.
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Nthawi yotumizira: Meyi-18-2023