PARIS. Ngakhale kuopa kugwa kwachuma, malingaliro pawonetsero waposachedwa wa Silmo anali ndi chiyembekezo.
Purezidenti wa Silmo Amelie Morel adati kuchuluka kwa owonetsa komanso opezekapo - alendo 27,000 - anali ofanana ndi momwe mliri usanachitike. Ndi 50% yamagalimoto omwe akuchokera kunja kwa France, alendo ambiri ochokera ku America ndi Middle East, omwe sanali pachiwonetsero mliriwu usanayambe, abweranso ambiri.
"Zinali zodabwitsa kwambiri," adatero Morel. "Uwu ndi umboni kuti makampani athu akufunikabe ziwonetsero ndipo ndi nthawi yofunika kwambiri pamakampani onse."
"Ndife okondwa kwambiri kubwerera ku Silmo ndi anthu ambiri," atero a Antonio Jove, wamkulu wa Marcolin EMEA. "Kusindikiza kwa chaka chatha kudakhudzidwabe ndi zoletsa za COVID-19 ndipo ndizabwino kuwona anthu…
Makampani opanga kuwala adachita bwino mu theka loyamba la chaka, ndi owonetsa akuchepetsa mantha a kuchepa kwachuma. Christelle Barranger, Purezidenti wa EssilorLuxottica EMEA Wholesale, adati: "Ndikuganiza kuti nkhaniyi ikhala pakati pa zokambirana, koma mwina Silmo sibwalo la zokambirana chifukwa zinali zosangalatsa kwambiri panthawiyo." kwa iwo zisankho zinapangidwa mosamala kwambiri, [koma] panalinso chikhulupiriro chakuti tidzapambana.”
Moritz Krüger, woyambitsa nawo komanso CEO wa wopanga zinthu zapamwamba zaku Germany ku Mykita, adati: "Oimira athu ogulitsa anali ndi chilimwe chabwino ndipo tidamva kuti makasitomala padziko lonse lapansi amakhutira kwambiri ndi malondawo. Mkhalidwewu ndi wokhutiritsa kwambiri, ndiye titha kugulitsanso.
"Europe chaka chino inali yofanana ndi North America chaka chatha, kotero panali rebound yofunika kwambiri," anatero Angelo Trocchia, mkulu wa gulu la Safilo, yemwe adabwerera atasiya chiwonetsero chaka chatha. "Ku Europe, tikuchita bwino, koma ku North America zonse ndizabwinobwino, chifukwa chaka chatha zidakwera kwambiri. Dziko lonse lili bwino.”
Iye anapitiriza kuti: “Ndikayang’ana m’tsogolo, ndikhala wosamala kwambiri . . .
Owonerera amati makampani ovala maso ali ndi mphamvu zolimba m'magulu apamwamba komanso olowera. "Zapamwamba zikuwonekeratu, ndipo kubweza [zachipatala] kumachepetsa, zopereka zolowera zikukulanso mwachangu kwakanthawi," adatero Barranger.
Pakadali pano, mikangano yapaintaneti ikadalipo ndipo ikuyembekezeka kukhudza mitengo kupita mtsogolo. "Inflation ikukwera m'madera ena padziko lapansi, kotero tikuwunika momwe izi zingakhalire komanso momwe tingachepetsere," adatero Barranger. "Tikuchita zonse zomwe tingathe kuti tichepetse kukwera kwa mitengo, ndipo ndife osamala kwambiri momwe tingakhudzire mitengo." .
"Ndikudziwa kuti ambiri mwa omwe akupikisana nawo adakweza mitengo," adatero Krueger. “Sitikweza mitengo, ngakhale chaka chino. Tidzawona zonse zomwe zichitike kumeneko. ”
Kukhazikitsidwa kwa matekinoloje apansi-mmwamba ndi pansi-pansi anali mutu waukulu wa chiwonetsero cha masiku anayi, chomwe chinatha pa September 26, ndipo chinakhala mutu wa malo atsopano a mudzi wa digito. "Tikufuna kukhala galimoto yothandizira makampani ovala maso kuti asinthe okha digito," akutero Sebastian Brusse, CEO ndi director director ku Jaw Studio Lyon, yemwe akuthandizira kukonza dera latsopanoli.
EssilorLuxottica - kampani yokhayo yovala maso yomwe imagwiritsa ntchito magalasi anzeru pamene idagwirizana ndi Meta pa Ray-Ban Stories - yawulula zatsopano zake, mzere wa zovala zamaso zomwe zidapangidwa makamaka kuti zizichita masewera pansi pa laisensi yochokera ku Oakley. Mafelemu amapangidwa kuti azivala ndi mahedifoni ndi manja osinthasintha, pomwe magalasi amagwiritsidwa ntchito kuwongolera mawonekedwe azithunzi, kuphatikiza pa zowonetsera za OLED, ndikusefa kuwala kwabuluu.
"Mukaganizira za magalasi anzeru, anthu amati ndi malo owonetsera zam'tsogolo, koma ayamba kale kugwiritsidwa ntchito m'magalasi ngati masewera a pakompyuta," adatero Barranger. "Izi zimandipangitsa kukhala ndi chidwi ndi magalasi anzeru: mawa alumikizidwa kudziko la digito."
Kampani yaku Sweden ya Skugga ikuwonetsa zomwe akuti ikusintha ukadaulo wa magalasi anzeru popeza ma module ake amatha kuphatikizidwa mumtundu uliwonse wamafelemu. Alf Ericsson, Chief Product Officer, anafotokoza kuti cholinga chathu “sikuti tipange ukadaulo wogwirizana ndi chipangizo chomwe anthu sangachigwiritse ntchito. “M’zaka ziŵiri zapitazi, taona kusintha kwakukulu kwa kufunitsitsa kuvomereza [opanga magalasi a m’maso amene anazindikira kuti] apo ayi makampani akuluakulu aukadaulo akadzalamulira makampani opanga zovala za maso monga momwe amalamulira makampani owonera.”
Pambuyo pazaka zisanu ndi ziwiri za chitukuko, teknoloji yokonzekera kupanga imatha kuyeza zoyenda ndi zachilengedwe, zomwe zimakhala ndi phindu la pansi pamtsinje, kuchokera pakuyesa kukhudzana kwa wogwiritsa ntchito ndi kuipitsidwa ndi kuwala kuti apereke chidziwitso cha chikhalidwe ndi masewera. komanso ndi chilengedwe chotseguka cha opanga mapulogalamu. Kampaniyo idalandira mphotho yapamwamba ya Silmo d'Or mgulu la Technology Innovation/Connected Products.
Owonerera akuwonetsa kuti makampani opanga kuwala akuchedwa kujowina matekinoloje, makamaka chifukwa chakuti ntchito zambiri zimayendetsedwa ndi akatswiri odziimira okha. "Optics nthawi zambiri amakhala mabizinesi apabanja ndipo amatha kukhala osagwirizana ndiukadaulo," atero a Cody Cho, wachiwiri kwa purezidenti wazotsatsa padziko lonse lapansi ku Dita. "Pankhani yaukadaulo, magalasi amatsalira zaka zitatu kapena zinayi."
Mbadwa ya Silicon Valley, Cho wakhala akupanga deta kukhala gawo la dziko la Dita kwa zaka zambiri. "Timagwiritsa ntchito umisiri wambiri kulosera," adatero.
Mwachitsanzo, zovala zolemera za m'maso zinawonetsedwa pachiwonetsero chokhacho cha alendo kuti awonetse kuthekera kwawo ngati zida zochepetsera kuyitanitsa ndikuwongolera kasamalidwe kazinthu, zomwe zinali mutu wa chiwonetsero cha Microsoft Director of Product Marketing Otman Chiheb.
Zaka zingapo pambuyo pake, mapangidwe apamwamba kwambiri opanda bezelless ngati Dita's Embra - mtundu woyamba wopanda bezel kwa akazi m'zaka 20 - akuwoneka bwino, malinga ndi wopanga Louis Lee, koma patatha zaka zochepa kuchokera pakulamulira kwamitundu yazingwe mu 2010, mtunduwo unasinthanso. kuti acetate. mafelemu.
Mtunduwu ukukulirakulira pakufunika kwa zovala zake zapamwamba komanso kukulitsa malo ogulitsira osapezeka pa intaneti m'misewu yogula zinthu, Cho adati, ndikutsegula kwaposachedwa pa Rodeo Drive ku Beverly Hills ndi Brompton Road ku London. Cho adati kampaniyo ikufuna kutsegulira masitolo ena asanu ndi awiri kapena asanu ndi atatu pazaka zingapo zikubwerazi, kuyang'ana mizinda ngati Miami, Las Vegas, Mykonos, Shanghai, Dubai ndi Singapore.
Kulingaliranso zamtundu wachikhalidwe ndichizindikiro chamitundu yambiri ya Marcolin monga Pucci ndi Zegna yopangidwa ndi ma logo awo atsopano.
Nthawi zambiri, opanga zovala zamaso awona kufunikira kwakukulu kwa mafelemu achunky, owoneka ngati masikweya, mfundo zokopa maso, komanso kusintha kuchokera kukuda kupita ku bulauni, zomwe zazimiririka kumbuyo zaka zaposachedwa.
Kusintha kwa malo a akatswiri ena ndizodziwikiratu. Shafiro, yemwe wavutika m'zaka zaposachedwa chifukwa cha kutaya ziphaso zopindulitsa zingapo kuphatikiza Dior, Gucci ndi Fendi, akukonzanso mbiri yake yazogulitsa. Gululi likuyang'ana kuti liwonjezere kupezeka kwake pamalo ovala azimayi, mwachitsanzo, Carolina Herrera, yemwe adasaina naye chaka chatha, komanso mtundu wina wamoyo monga Bwana ndi Isabel Marant, komanso kudzera mumitundu yawo Polaroid ndi Carrera. . . "Tsopano tikukambirana zambiri," adatero Trocchia, "Pakadali pano tikuchita bwino, ziphaso zatsopano zikuyenda bwino, zilolezo zoyambira zikuyenda bwino, malonda athu akuyenda bwino ...."
Makampani ena akuluakulu apita patsogolo pakukhazikika. Safilo adawonetsa mafelemu ndi magalasi opangidwa kuchokera ku zinthu zobwezerezedwanso ndi mankhwala za Eastman Renew, pomwe Mykita adasinthiratu zinthuzo m'mafelemu ake onse a acetate ndipo amati ndiye woyamba kutero pamzere wake wonse. nkhani pafupifupi theka la mbiri yawo, sanakweze mitengo.
Mwana wamkazi wa Jamie Foxx akuti "sanatuluke m'chipatala kwa milungu ingapo" komanso "adasewera mpira dzulo."
Ogula otsogola asiya zodzola zawo zakumaso za $90 kuti athandizire $6 yothira makwinya iyi kuchokera ku mtundu wovomerezeka wa Jane Fonda.
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Nthawi yotumiza: May-18-2023